Two local firms partner to create powerful new brand image for the credit union
PANAMA CITY, FL – Tyndall Federal Credit Union announced this week that it has chosen Kerigan Marketing Associates, Inc. of Port St. Joe to assist in developing and designing a new brand design and marketing campaign.
As Tyndall continues to improve all aspects of its operations and member services, an updated brand design will help to illustrate these changes to the public. For example, Tyndall will have ten convenient branch locations by the end of 2008. Additionally, the credit union has rolled out a new website and online account opening this year. To help demonstrate the incredible amount of change, Tyndall has hired Kerigan Marketing Associates to design a contemporary brand image for the organization.
“We are thrilled to be working with such a talented agency as Kerigan Marketing Associates,” said Mark Krolick, Vice President of Marketing and Product Development for Tyndall. “Best of all, after a nationwide search for a new marketing agency, we found such gifted firm right here in our local market.”
“We believe branding is an organic process most succesful when we ‘partner’ with our clients to absorb their unique personality and business goals. We then apply professional graphic design for an effective communication in the marketplace. Our team is excited be working with Tyndall to advance this great brand,” said Jack Kerigan of Kerigan Marketing Associates.
Kerigan Marketing will help update all marketing and branding throughout the credit union’s branch system. This will include refreshing sales and marketing pieces such as newsletters, brochures, billboards and other advertising channels. Also, Kerigan will assist Tyndall in updating and refreshing different elements of the branches including both indoor and outdoor signage. Members can expect to start seeing changes by the end of the year.
About Tyndall Federal Credit Union
Tyndall Federal is a federally chartered, not-for-profit financial cooperative serving almost 100,000 members worldwide with assets of more than $900 million. Currently, Tyndall has branches in Panama City, Panama City Beach, Tyndall Air Force Base, Lynn Haven, Parker, Port St. Joe, Mary Esther and Marianna. New branches have been announced in both East Panama City Beach and Chipley, both expected to open before the end of the year.
About Kerigan Marketing Associates
Kerigan Marketing Associates, Inc. is a full-service brand marketing agency, founded by Jack Kerigan, in 2000, after 15 years of corporate brand management success, including RJR Tobacco’s Brand Management Group and as Director of Marketing for Community Coffee. The firm consists of a team of five writers and designers with offices in Port St. Joe, Fl and Baton Rouge, La, serving clients across the gulf coast.
For more information on Tyndall Federal Credit Union, please visit tyndall.org. For more information on Kerigan Marketing Associations, please visit kerigan.com.
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