Area Tourism Ad Campaigns Win Top Honors
Kerigan Marketing Associates, a local design firm, led all competitors at the Gulf Coast Media and Marketing Association’s ADDY Awards held at the Visual Arts Center in Panama City, February 8, 2008. The American Advertising Federation awarded Kerigan “Best of Show” and a Gold ADDY for its St. Joe Marinas’ brochure and “Judges’ Choice Award” and Gold ADDY for its 2007 Gulf County Discovery Guide.
Along with the top honors, the Kerigan team took four (4) gold and 14 silver ADDYs. Neves Media, WMBB TV and CyberSytes, a Panama City web design firm, each received two gold.
“We were pretty much blown away,” said Jack Kerigan, Jr., owner of the firm. “Of course we work really hard, and, at the end of the day, it’s about creating work that helps our clients sell something. We don’t enter many competitions but the ADDYS are judged by a nationwide panel of advertising specialists and it’s nice to know how we stack up.
“I am thankful to our clients for trusting in our creative direction and, especially, my staff, because we won gold across such a broad range of categories.” In addition to the brochures, Kerigan won gold for a new Mowrey Elevator web site and a logo design for SeaSide Village in Carrabelle. “Much of our work is out of state but this was an all-Florida effort,” said Kerigan. “Coast2Coast did a great job of printing the intricate St. Joe Marinas’ brochure, and Tom Baird and Debbie Hooper, both of Port St. Joe, provided professional photography on the winning projects.”
Kerigan, who holds a marketing degree from FSU and an MBA, directed each of the projects. Catherine Noel, a graduate of LSU’s School of Design, led all creative. Sarah Gaskins, a graduate of UGA’s School of Journalism, led web development assisted by programmer, George Kelley. Elaine Lerch completes the Kerigan team and serves as Office Manager.
Among Kerigan’s 14 silver ADDYs, local winners included email marketing design for Gulf County-Mexico Beach Tourism, a web site for EcoSeascape Construction and a logo for Air Force Robotics. The Gold winners will now move on to the district level to compete against all Florida firms including the Caribbean; one of the toughest districts for tourism marketing.
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